The Story Of Mealile
Superior Milling’s story started in 1994; our founders who were formerly working in commodity trading recognized the potential in the thriving milling market and chose to go a step forward into production with the goal of feeding the nation. The company started with 10 employees using hammer mills to manufacture mealie meal. It has since grown to over 300 employees all working in an industrial commercial milling plant. We have grown from a small family holding into a large-scale company with a recognisable brand. At Superior Milling we conform to good corporate governance and sound Corporate Social Responsibility Initial business operations focused on mealie meal production consisting of products such as breakfast and roller meal. However we have diversified our production and have recently begun supplying flour, rice, sugar, insembe (grits) and salt.Our extensive sales network aims to reach our diverse target market through use of supply channels such as supermarkets, local community stores and our self-run depots. We currently work with stores such as Shoprite, Pick n Pay, Spar, Game Stores, Sana Supermarkets, Engen Quick shops and SGC to name a few. We aim to make our products easily accessible to our consumers and through key partnerships we are now accessible across the nation.
Being a proudly Zambian business we recognise the importance of being socially responsible for the environment in which we operate and thus we have embarked on various CSR programs like milling for the United Nations Food Program. We also have food partnerships the Kayula Childhood Cancer Foundation, the UTH Relatives Shelter and KabwataOrphanage. These are some examples of the causes that we aim to remain devoted to, giving back to those most in need in our country. Our future goals are to grow to be the biggest food processing plant in the country. We aim to expand our sales channels by creating new partnerships and opening up more depots. We further aim to expand our product range starting with wheat products and stock feed. Our ultimate goal is to create a sustainable business for Zambians by Zambians.
To be the largest food manufacturing plant maintaining a sustainable business model in the ever-changing commercial market. We aim to create the most recognizable brands in the agri-processing industry by creating convenient channels for our consumers to access our products and empowering Zambians through employment opportunities.
We aim to create a sustainable business and be a market leader in our industry by applying company values and quality management principles we aim to deliver a consistently superior product to our competitors. Through employee investment we aim to deliver on customer service. Our strategic plans include:
- Market leadership in agri-processing industry
- Increase in brand equity
- Sustainable company growth through expansion of product range and sales channels
- Extension of CSR programs into new causes
Respect and Integrity
In all our business dealings with consumers, partners, employees and government we aim to respect our stakeholders and the environment we work and always lead with integrity
We are who we are because of those around us and so we aim to provide quality products to our consumers and give back through CSR programs
Always aim to be prepared or easily adaptable to the changes in our industry and business model
Aim to be business leaders in our industry with goals to be the largest agri-processing plant